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MediaFLO USA and ESPN Team Up to Offer TV-Quality
Sports Programming to Mobile Consumers
- ESPN Launches Its First-Ever 24/7 Channel for Mobile -
SAN DIEGO and BRISTOL, Conn.— February 8, 2007 — MediaFLO™ USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated (Nasdaq: QCOM), and ESPN, The Worldwide Leader in Sports, today announced a multi-year licensing agreement that will bring must-see sports programming to MediaFLO USA’s new mobile entertainment service. The new ESPN Mobile TV channel — ESPN’s first on a wireless service — will offer a compelling selection of live, simulcast sports events; comprehensive and breaking sports news, commentary and analysis; and realtime sports scores and game updates. MediaFLO USA will deliver this content directly to subscribers’ mobile phones, creating an unmatched mobile entertainment experience.
“The time is right to offer the first-ever sports wireless channel, ESPN Mobile TV,” said Salil Mehta, executive vice president, ESPN Enterprises. “Historically, ESPN has been the leader in adopting new technologies to serve sports fans, and MediaFLO USA’s mobile entertainment service will make ESPN’s world-class programming come to life on the newest generation of mobile phones.“
“MediaFLO USA is revolutionizing television by offering, for the first time, must-see programming from world-class entertainment brands in a crystal-clear mobile viewing environment,” said Gina Lombardi, president of MediaFLO USA. “One of the keys to the broad adoption of mobile TV is the availability of high-quality content, and our agreement with ESPN will be a compelling draw for sports fans who want anytime, anywhere access to unmatched sports programming."
Guided by extensive primary market research and consumer trials, MediaFLO USA intends to secure familiar, full-length content from many of the world’s leading media companies and leverage its dedicated, nationwide multicast network to deliver live, full-length, TV-quality programming to mobile phones.
About ESPN Mobile Properties
ESPN Mobile Properties is devoted to extending the ESPN brand and content over wireless and encompasses a wide variety of products, including the industry's most trafficked sports content wireless site (WAP); Mobile ESPN, the immersive sports content application with realtime scores, news, video, personalization for favorite teams and much more; more than 100 daily on-demand video and audio clips; live video and audio content; mobile games; messaging based alert products; and a library of ESPN themed ringtones and wallpapers. ESPN content from ESPN Mobile Properties is available through licensing agreements with every major domestic wireless carrier and in more than 30 countries internationally.
ESPN Mobile TV, ESPN’s first channel for wireless, will be available on MediaFLO USA’s mobile entertainment service and will offer a compelling selection of live, simulcast sports events; comprehensive and breaking sports news, commentary and analysis; and realtime sports scores and game updates.
About MediaFLO USA
MediaFLO USA Inc. aggregates and intends to deliver premium, TV-quality entertainment and information services to mobile phones over its dedicated nationwide wireless network. Offering an unprecedented combination of full-length programming, short-format clips, and realtime information and entertainment feeds, MediaFLO USA will deliver a uniquely compelling mobile viewing experience. MediaFLO USA’s service is expected to be available in the first quarter of 2007 through Verizon Wireless’ V Cast Mobile TV service. Based in San Diego, Calif., MediaFLO USA is a subsidiary of QUALCOMM Incorporated.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the ability of MediaFLO USA to form timely and profitable partnerships with content providers, wireless operators and advertisers, the extent and speed to which FLO technology and the MediaFLO USA network are deployed, the extent and speed of adoption by consumers of MediaFLO USA’s service, the speed with which ESPN programming is integrated into the MediaFLO USA service package, change in economic conditions of the various markets MediaFLO USA serves, as well as the other risks detailed from time to time in QUALCOMM’s SEC reports, including the report on Form 10-K for the year ended September 24, 2006, and most recent Form 10-Q.
QUALCOMM is a registered trademark of QUALCOMM Incorporated. MediaFLO and FLO are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.
Julie Reynolds, MediaFLO USA Inc.
Email: [email protected]
Kristin Atkins, Corporate Communications
Email: [email protected]
John Gilbert, Investor Relations
Email: [email protected]
Rebecca Gertsmark, ESPN Communications
Email: [email protected]om